The other piece of it is that the local team was also, you know, because we actually do have more premium Inventory, because of the new AMC deal last year, was able to monetize some of that at a much more attractive pricing, was also another beneficiary. We also saw, because of all of those two things, we saw, as a result, we actually saw improvements in certain categories. that we saw versus the prior year. So, for example, retail was a big beneficiary of that. Actually, retail was up substantially in the second quarter. And then also entertainment was another piece of category that was up quite a bit, along with gaming and travel.

Aug 11, 2026 / receipt, needs a key / Alicia Reese, other | earnings call 2026-08-11 | transcript 8b7a2393-603b-475d-83bd-eb7635642356 | chars 33036-33676 | segment 33

Total advertising revenue increased 9% versus the prior year to $90 million, driven by continued performance in the retail, wireless, and travel categories, alongside growth in the entertainment and media, pharma, and technology categories.

Feb 26, 2026 / receipt, needs a key / Tom Leszczynski, CEO | earnings call 2026-02-26 | transcript 89f04bb0-1140-431a-8422-820624212144 | chars 4177-4417 | segment 4

These declines were partially offset by increased contract activity and larger deal sizes within the travel and professional services categories.

May 6, 2025 / receipt, needs a key / Ronnie Inc., CFO | earnings call 2025-05-06 | transcript fab7780f-8e46-4b6d-973b-d5fa151b0710 | chars 18163-18308 | segment 18

There are certain categories like pharma, CPG, travel, insurance, entertainment that seem to be unaffected by the tariff discussions.

May 6, 2025 / receipt, needs a key / Tom Leszczynski, CEO | earnings call 2025-05-06 | transcript fab7780f-8e46-4b6d-973b-d5fa151b0710 | chars 26197-26330 | segment 26

Regarding partnerships and sponsorships in the second quarter of 24, one of the world's largest airlines joined NCM as the first ever official travel sponsor of our U.S. Young Lions competition, which is open to the rising stars of the advertising industry who are also aligned with NCM's Gen Z moviegoing audience.

Aug 5, 2024 / receipt, needs a key / Tom Lisinski, CEO | earnings call 2024-08-05 | transcript db867811-cea3-4952-b539-a0968b3b933f | chars 9767-10082 | segment 9

Courtesy advertising was up 88% year-over-year, driven by new travel and tech industry partners.

Aug 5, 2024 / receipt, needs a key / Tom Lisinski, CEO | earnings call 2024-08-05 | transcript db867811-cea3-4952-b539-a0968b3b933f | chars 7045-7141 | segment 6

Advertisers in government and the travel industry, including booking sites, cruise lines, airlines, and hotels, continue to rely on cinema to reach high-value customers as government accounted for 17% of of total NCM ad spending this quarter, and travel advertisers comprised approximately 16% of total ad spending.

Aug 5, 2024 / receipt, needs a key / Ronnie Ng, CFO | earnings call 2024-08-05 | transcript db867811-cea3-4952-b539-a0968b3b933f | chars 7930-8245 | segment 7

Advertisers in the travel industry in particular continue to recognize the value of the movie-going audience, as travel advertisers compromised approximately 24% of total NCM national ad spending this quarter, up 41% year-over-year.

May 6, 2024 / receipt, needs a key / Tom Leszczynski, CEO | earnings call 2024-05-06 | transcript e77e9796-4103-467f-987b-acf13b583bd0 | chars 6472-6704 | segment 6

Senior Consultant, Public Affairs and Government Relations | {"ats": "greenhouse", "city": null, "state": null, "job_id": "5216450007", "remote": false, "category": "other", "function": "other", "loca

company_statement / Aug 25, 2026 / receipt

Director, Corporate Communications | {"ats": "greenhouse", "city": null, "state": null, "job_id": "5179506007", "remote": false, "category": "other", "function": "marketing", "location": "Toronto, Ont

company_statement / Jul 7, 2026 / receipt

Associate | {"ats": "greenhouse", "city": null, "state": null, "job_id": "5179542007", "remote": false, "category": "other", "function": "retail", "location": "Toronto, Ontario, Canada", "job_title":

company_statement / Jul 7, 2026 / receipt

Director, Strategy | {"ats": "greenhouse", "city": null, "state": null, "job_id": "5180009007", "remote": false, "category": "other", "function": "other", "location": "Toronto, Ontario, Canada", "job_

company_statement / Jul 7, 2026 / receipt

Director, Public Affairs and Regional Lead | {"ats": "greenhouse", "city": null, "state": null, "job_id": "5170308007", "remote": false, "category": "other", "function": "other", "location": "Newfound

company_statement / Jun 24, 2026 / receipt

Conseiller(ère), Relations médias, positionnement corporatif et produits (Remplacement de congé de maternité) | {"ats": "greenhouse", "city": null, "state": null, "job_id": "5151496007", "remote": fal

company_statement / Jun 2, 2026 / receipt