Regarding partnerships and sponsorships in the second quarter of 24, one of the world's largest airlines joined NCM as the first ever official travel sponsor of our U.S. Young Lions competition, which is open to the rising stars of the advertising industry who are also aligned with NCM's Gen Z moviegoing audience.

Aug 5, 2024 / CEO / receipt, needs a key / Tom Lisinski, CEO | earnings call 2024-08-05 | transcript db867811-cea3-4952-b539-a0968b3b933f | chars 9767-10082 | segment 9

Courtesy advertising was up 88% year-over-year, driven by new travel and tech industry partners.

Aug 5, 2024 / CEO / receipt, needs a key / Tom Lisinski, CEO | earnings call 2024-08-05 | transcript db867811-cea3-4952-b539-a0968b3b933f | chars 7045-7141 | segment 6