Well, we've been spending more on marketing, doing more marketing. So we try to do more of what works. And what's been working, as I mentioned in the prepared remarks, our trade shows work very well for us. So we're going to more trade shows than we ever have. And we are working more and more on demonstrations.

Jan 21, 2026 / CEO / receipt, needs a key / Dan Baker, CEO | earnings call 2026-01-21 | transcript 47af5539-0813-4253-9fdd-85fe5f339c8c | chars 16384-16696 | segment 16