Upon joining Olaplex, I personally traveled to multiple countries across Europe and Asia, meeting with our local teams and international partners to hear how we can more closely collaborate as we work to establish the right structure for the future.

Mar 4, 2025 / receipt, needs a key / Amanda Baldwin, CEO | earnings call 2025-03-04 | transcript 3f93ca94-5414-47a2-b60b-b1043561ae56 | chars 11529-11778 | segment 11

I personally spent time meeting with many of our key partners and traveling the globe to see the brand in this current presentation on the ground and better understand the end consumer and unique markets.

Nov 7, 2024 / receipt, needs a key / Amanda Baldwin, CEO | earnings call 2024-11-07 | transcript 40062278-6a26-4036-87b4-05bea5229934 | chars 5680-5884 | segment 5

We recently traveled to Europe to meet with our local team, international distributors, and customers to begin assessing the current structure and support needed for the future.

May 2, 2024 / receipt, needs a key / Amanda Baldwin, CEO | earnings call 2024-05-02 | transcript 987e07d7-cef8-48d4-b88e-3a2cb6d3dc9a | chars 11634-11811 | segment 11

Baldwin's business travel. Amount shown in this column for Ms. Baldwin for fiscal year 2024 reflects an employer matching contribution under our 401(k) plan of $13,800, together with Company reimbursements for memberships in a professional networking organization and an online networking platform, salon services prior to speaking at a Company event and security preclearance membership in connection with Ms.

filing / May 29, 2026 / receipt

Baldwin's business travel. Agreements with our Named Executive Officers We have entered into agreements with each of our named executive officers, which provide for initial base salaries, new-hire equity awards, eligibility to participate in the Company’s annual cash bonus plan and broad-based benefit plans and payments and benefits in connection with certain terminations of employment.

filing / May 29, 2026 / receipt

Catherine Dunleavy has served as our Chief Operating Officer and Chief Financial Officer since August 2024. Previously, Ms.

filing / May 29, 2026 / receipt

Householding is permitted under rules adopted by the SEC as a means of satisfying the delivery requirements for proxy statements and annual reports, potentially resulting in extra convenience for stockholders and cost savings for companies.

filing / May 29, 2026 / receipt

However, related uncertainties could impact consumer discretionary spending, demand for our products, and ordering patterns a nd inventory practices at our customers.

filing / May 11, 2026 / receipt

Built out the people, processes, and tools we believe are needed to drive executional excellence and efficiency on a global scale.

ir_statement / Sep 17, 2026 / receipt

SG&A $45.4 MM vs $48.4 MM

ir_statement / Sep 17, 2026 / receipt

$172 MM to $179 MM Adjusted SG&A*

ir_statement / Sep 17, 2026 / receipt

Maximizing the Impact of Sales, Marketing and Education Investments To Generate Demand

ir_statement / Sep 17, 2026 / receipt

Implemented a renewed strategy with elevated content creation and a creator-led approach and focused investments on our core products

ir_statement / Sep 17, 2026 / receipt

Invested more heavily behind the brand, deploying $16 million in non-payroll related marketing expenses during Q2

ir_statement / Sep 17, 2026 / receipt

FISCAL YEAR 2024 GUIDANCE ASSUMPTIONS

ir_statement / Sep 17, 2026 / receipt