And really we want to use this to segment customers into those who are flexible in their travel and those who are not flexible in their travel. And those who are not flexible, give them different options to buy up quality enhancements to their fare product.

Jul 24, 2025 / CEO / receipt, needs a key / Bob Inio, CEO | earnings call 2025-07-24 | transcript 912b2adf-5418-4353-a86d-64251705703f | chars 44616-44873 | segment 46