The store acquisition cost is about 80% less than the field sale acquisition. So from a cash flow standpoint, we would hope you would start seeing a significant skew of our sales coming from the store. because we're paying such a lower upfront cost for acquiring that customer because that store owner doesn't need the money to travel, pay hotels, pop-up tents, and their livelihood is depending on that one commission, their store.

Mar 30, 2023 / CEO / receipt, needs a key / Brian Cox, CEO | earnings call 2023-03-30 | transcript b18bfccf-c74e-4b01-a454-c6af8ab30d41 | chars 17259-17691 | segment 17