And fourth, we invested further in our China platform to foster distinctive connections and engagement with Chinese consumers. In the quarter, revenue on the mainland rose mid-single digits, representing an increase of over 35% compared to fiscal year 20, despite disruption associated with COVID, including travel restrictions, traffic pressure, and lockdowns in certain cities. Greater China revenue rose high single digits in the quarter. Importantly, we continue to resonate with the Chinese consumer globally as sales for this cohort rose low single digits against pre-pandemic levels. In the quarter, sales growth in China was fueled by digital as we continue to innovate and meet consumers where they want to shop. As such, we've expanded our presence on social media platforms while maintaining leadership positions on Tmall and TikTok, even as new brands have launched on the platform, highlighting our prominence in the market and strong brand engagement, specifically with younger consumers.

Feb 10, 2022 / CEO / receipt, needs a key / Joanne Corvoisarac, CEO | earnings call 2022-02-10 | transcript c3c3d81c-a2d7-493e-97f7-5ba49222e8aa | chars 5489-6491 | segment 5