As such, we launched experiential events supporting the introduction of Dakota, including a playful giant Dakota bag in Japan, a traveling bus serving matcha across Singapore, and branded taxis featuring our iconic green dots and stripes in the UK.

Nov 9, 2023 / CEO / receipt, needs a key / Joanne Corvoisorat, CEO | earnings call 2023-11-09 | transcript 51aade23-26db-49c3-bb67-0c73eedb1e29 | chars 15428-15676 | segment 15