Our selling and marketing expenses for the first quarter were $2.2 million. That was up 5% compared to $2.1 million in the prior year period. The increase reflects new hires initiated during the first quarter, as well as higher travel expenses and sales commissions tied to our stronger sales results.

May 12, 2026 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2026-05-12 | transcript a600a4c7-47cc-4737-9ded-670959088e54 | chars 20380-20681 | segment 21

The decrease was largely due to right-sizing changes related to our FST market made during the latter half of 23, including reductions in headcount, trade show, and overall marketing spend.

Mar 13, 2025 / receipt, needs a key / Steve DiMartino, President and CFO | earnings call 2025-03-13 | transcript 732c478b-fe48-452d-b50a-08b6011af96f | chars 16809-16998 | segment 17

While we will continue to see the effect from both rounds of our cost savings in the fourth quarter, we also will see an uptick in marketing spend due to the timing of annual trade shows that we attend, as our two largest shows, G2E and NACS, both occur in the fourth quarter. This is consistent with prior years, though we have reduced our overall spend on these trade shows for this year.

Nov 7, 2024 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2024-11-07 | transcript 77deb810-0262-455b-928d-727638bf0948 | chars 14389-14779 | segment 14

Our selling and marketing expenses decreased 19% to $2.7 million for the second quarter on a year-over-year basis, largely due to reduced trade show expenses and BOHA market studies conducted in the first half of 22 that we did not repeat in 23.

Aug 9, 2024 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2024-08-09 | transcript b291d4c6-623d-44d4-b696-045b10d2519e | chars 15634-15879 | segment 15

Our selling and marketing expenses decreased 19% to $2.1 million for the fourth quarter on a year-over-year basis. For the full year 23, our selling and marketing expenses were $9.9 million, which was down 12% year-over-year. The decrease was largely due to right-sizing changes related to our FST market that we made during the latter half of 23, including reductions in headcount, trade show, and overall marketing expense.

Mar 12, 2024 / receipt, needs a key / Steve DiMatteo, President and CFO | earnings call 2024-03-12 | transcript 73647edc-0183-4dac-8f8a-3c6b3ebaa0b9 | chars 17400-17825 | segment 18

Our selling and marketing expenses decreased 13% to $2.4 million for the third quarter on a year-over-year basis, largely due to cost reduction initiatives, including reductions in headcount, trade shows, and overall marketing spend.

Nov 9, 2023 / receipt, needs a key / Steve DiMartino, President and CFO | earnings call 2023-11-09 | transcript 217f37a0-3397-40a8-844e-af8d66a6b927 | chars 17271-17504 | segment 17

Our selling and marketing expenses decreased 19% to $2.7 million for the second quarter on a year-over-year basis, largely due to reduced trade show expenses and BOHA market studies conducted in the first half of 22 that we did not repeat in 23.

Aug 9, 2023 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2023-08-09 | transcript aa299199-08f4-45b5-8541-ea7f436ab3cc | chars 15593-15838 | segment 15

Our operating expenses for the first quarter increased 3% to $8.4 million, up from $8.2 million in the first quarter of 2022. Breaking this down a bit, our engineering and R&D expenses for the first quarter were flat at $2.3 million. Selling and marketing expenses were also relatively flat, increasing 3% to $2.8 million for the first quarter, as we returned to more normalized levels of travel, marketing, and trade shows compared to the still COVID-impacted first quarter of 2022.

May 9, 2023 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2023-05-09 | transcript fd123778-0559-4a4e-b769-c37dd0266c70 | chars 15824-16307 | segment 16

Our selling and marketing expenses increased 45% to $2.7 million due to additional investment in marketing programs, the return of trade show and travel spending to pre-COVID spending levels, and the further expansion of sales and customer support staff to support our BOHA products.

Nov 10, 2022 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2022-11-10 | transcript 60d3e97b-2c45-4b47-8ec8-4d5b7c0c36ab | chars 16868-17151 | segment 17

Additionally, we saw higher trade show and travel expenses as these returned to pre-COVID levels.

Aug 17, 2022 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2022-08-17 | transcript 68b0f83b-92ee-40bf-a5cc-a017b8d7367c | chars 16161-16258 | segment 16

In addition, we experienced higher trade show and travel expenses as we return closer to our pre-COVID level of spending.

May 10, 2022 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2022-05-10 | transcript 7f0e995a-b9f1-4067-8c33-8444244492cd | chars 17844-17965 | segment 18

This increase can mostly be attributed to higher selling and marketing expenses as we hire new sales and marketing staff expanded marketing programs to support BOHA and incurred higher sales commissions and travel expenses as trade shows resumed and travel began to return to more normalized run rates throughout the year.

Mar 9, 2022 / receipt, needs a key / Steve DiMartino, CFO | earnings call 2022-03-09 | transcript cd83d538-c7a8-457e-8088-721fef86fcca | chars 18084-18406 | segment 18