We expect the short-term effect on traffic volumes to be limited. However, we are confident that the investments will help us to increase our brand baseline traffic over time and keep Trivago on top of travelers' minds, which is crucial to achieve our goal of sustained long-term growth.

Nov 2, 2023 / CFO / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-11-02 | transcript 56702720-5d2b-461d-b5d1-beae5db72519 | chars 11001-11288 | segment 11

While we do not operate a Chinese platform, we believe that the opening of China will have a positive impact on many Asian platforms for us, as it will be possible again to travel to China, and Chinese travelers will increase the demand for hotel rooms in the region, which we expect will be positive for ADRs.

Feb 8, 2023 / CFO / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 6355-6665 | segment 6

However, contrary to last year, we started to run some brand TV campaigns in selected markets at the end of the quarter in anticipation of higher travel demand going into the new year. And we continue to expect to increase our brand marketing investments in 2023 relative to 2022.

Feb 8, 2023 / CFO / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 7398-7678 | segment 7

While the near-term macro outlook is still uncertain, the underlying trends remain unchanged. Travel demand continues to be robust, while ADRs continue to be at elevated levels. While we continue to see some changes in consumer behavior, like shorter lengths of stay, more interest in cheaper destinations, or more clicks on lower hotel offers, we do not believe these trends change the overall picture.

Feb 8, 2023 / CFO / receipt, needs a key / Matthias Tillmann, CFO | earnings call 2023-02-08 | transcript 709f2a4a-2d78-493f-8af7-10d9eeb3d84d | chars 11719-12122 | segment 12