There is more attention to key items like travel, bags, and the smaller items that fit inside bags like wallets and pouches that allow her to customize her look and personalize her organization.

Mar 13, 2024 / CEO / receipt, needs a key / Jackie Ardrey, CEO | earnings call 2024-03-13 | transcript 0e34dcfd-2bf8-45a4-985a-801c4f6578b2 | chars 8503-8697 | segment 8

At Vera Bradley, For the consumer, we will focus on restoring brand relevancy, targeting casual and feminine 35- to 54-year-old women who value both fashion and function. For the brand, we will strategically market our distinctive and unique position as a feminine, fashionable brand that connects with consumers on a deep emotional level. For product, we will refocus on core categories and items we are best at, by innovating and expanding within our core products like travel and back to campus. We will elevate our colorful, feminine heritage, keeping it distinctive but more trend relevant through updated print and design. We will also innovate into strategic adjacent lifestyle item introductions that make sense for our customers. As part of this, travel and travel accessories perform strongly across all channels in the first quarter. and the travel category will continue to be a key focus of our go-forward assortment.

Jun 7, 2023 / CEO / receipt, needs a key / Jackie Ardrey, CEO | earnings call 2023-06-07 | transcript d847e0fc-026d-4993-9e3a-f1e39bf45b8c | chars 6279-7209 | segment 6