And also, as for the travel, for instance, we've been regaining the activity of travel with Weibo, which has been stopped for about three years during the past COVID period. So this year, still, when we are regaining this particular campaign or travel with Weibo as an event, we've been seeing the total number of participants exceeding 9 million and also the total number of hot topics exceeding billions or tens of billions. So these are all going to help us to have a very good recovery.

Aug 24, 2023 / receipt, needs a key / Guan Yicheng, other | earnings call 2023-08-24 | transcript 777ba18f-bdef-4c59-bedc-b5553b566d36 | chars 39528-40018 | segment 40

For instance, in Q2, we had over 20% of the growth witnessed for the vertical like culture and entertainment, luxurious products and healthcare, as well as the tourism and travel.

Aug 24, 2023 / receipt, needs a key / Guan Yicheng, other | earnings call 2023-08-24 | transcript 777ba18f-bdef-4c59-bedc-b5553b566d36 | chars 42655-42834 | segment 43

For example, some food, makeup, travel, photography related to life consumption. Compared to before the pandemic, the overall flow of Weibo has dropped significantly. So this year's focus is to restore the overall flow.

Aug 24, 2023 / receipt, needs a key / CEO, CEO | earnings call 2023-08-24 | transcript 777ba18f-bdef-4c59-bedc-b5553b566d36 | chars 44909-45128 | segment 45

For instance, like used to be, we had a lot of traffic related to topics like the food and travel and photography, et cetera, et cetera. But we've been experiencing some difficulties there.

Aug 24, 2023 / receipt, needs a key / CEO, CEO | earnings call 2023-08-24 | transcript 777ba18f-bdef-4c59-bedc-b5553b566d36 | chars 46212-46401 | segment 47

The income of these corresponding industries, especially the income of the makeup industry, And also, next thing I would like to talk about are four of the verticals of beauty. the cosmetics and personal care and fashion industry as well as the vertical of travel.

Aug 24, 2023 / receipt, needs a key / CEO, CEO | earnings call 2023-08-24 | transcript 777ba18f-bdef-4c59-bedc-b5553b566d36 | chars 52481-52745 | segment 53

And also, second thing is that we really believe that it is going to be very important for giving us a further supplementation of the vertical traffic and also vertical content, especially in terms of the travel and also the food, et cetera.

Aug 24, 2023 / receipt, needs a key / CEO, CEO | earnings call 2023-08-24 | transcript 777ba18f-bdef-4c59-bedc-b5553b566d36 | chars 57455-57696 | segment 59

So this year, our strategy is that further we have to strengthen our ability in capturing those opportunities in the offline consumption markets, for example, travel, food and cosmetics and beauty products, et cetera, to further gain momentum.

May 25, 2023 / receipt, needs a key / other, other | earnings call 2023-05-25 | transcript 2afd5a33-71d1-4a0c-b53e-95045777914c | chars 52371-52614 | segment 52

The total cost of QE is about 17% lower than the previous one. We also talked about this issue at the last conference. Last year, we started to optimize the structure of the organization and focus on core business. Some of the most profitable positive effects of cost optimization this year will gradually be reflected from the first quarter of this year.

May 25, 2023 / receipt, needs a key / other, other | earnings call 2023-05-25 | transcript 2afd5a33-71d1-4a0c-b53e-95045777914c | chars 53261-53616 | segment 53

In terms of travel, we will indeed invest. more work on product operation and commercialization.

Nov 11, 2021 / receipt, needs a key / Gao Fei, CFO | earnings call 2021-11-11 | transcript 2ed49c66-b1b7-4892-aa9a-3843cc565e27 | chars 33815-33911 | segment 33