Winmark Corp.
- WINA · Nasdaq
- Retail-Miscellaneous Retail
- Minneapolis, MN
- 87 employees
- CIK 0000908315
Updated from SEC filings through
Top things to know
Executives
- Brett D. Heffes CHAIR AND CEO 4, 2026-06-01
- Anthony D. Ishaug CHIEF FINANCIAL OFFICER 4, 2026-06-01
- Renae M. Gaudette CHIEF OPERATING OFFICER 4, 2026-06-01
- Lisa Schurke Hake CHIEF MARKETING OFFICER 4, 2026-06-01
- Lisa S. Hake Chief Marketing Officer DEF 14A, 2026-03-04
Winmark Corp is a U.S. public company in retail-miscellaneous retail (SIC 5900), headquartered in Minneapolis, MN. It trades as WINA on Nasdaq. Revenue was $86.1M in the fiscal year ending December 27, 2025, +5.9% from the year before. It reported about 87 employees. Brett D. Heffes is CHAIR AND CEO.
Five-year financials
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $86.1M 10-K, 2026-02-25 | $81.3M 10-K, 2026-02-25 | $83.2M 10-K, 2026-02-25 | $81.4M 10-K, 2025-02-26 | $78.2M 10-K, 2024-02-28 |
| Operating income | $54.6M 10-K, 2026-02-25 | $52.9M 10-K, 2026-02-25 | $53.3M 10-K, 2026-02-25 | $53.6M 10-K, 2025-02-26 | $51.3M 10-K, 2024-02-28 |
| SG&A | $28.4M 10-K, 2026-02-25 | $24.9M 10-K, 2026-02-25 | $25.1M 10-K, 2026-02-25 | $23.2M 10-K, 2025-02-26 | $22.3M 10-K, 2024-02-28 |
| Net income | $41.7M 10-K, 2026-02-25 | $40.0M 10-K, 2026-02-25 | $40.2M 10-K, 2026-02-25 | $39.4M 10-K, 2025-02-26 | $39.9M 10-K, 2024-02-28 |
Annual figures from XBRL in each company's own filings. Click a figure to open the filing. SG&A marked derived is general and administrative plus selling and marketing.
Leadership and board
| Name | Title | Source |
|---|---|---|
| Brett D. Heffes Chair of the Board and Chief Executive Officer at Winmark Corporation | CHAIR AND CEO | 4, 2026-06-01 |
| Anthony D. Ishaug Director of Marketing at Winmark Corporation | CHIEF FINANCIAL OFFICER | 4, 2026-06-01 |
| Renae M. Gaudette Chief Operating Officer at Winmark Corporation | CHIEF OPERATING OFFICER | 4, 2026-06-01 |
| Lisa Schurke Hake | CHIEF MARKETING OFFICER | 4, 2026-06-01 |
| Lisa S. Hake | Named in proxy bio: Chief Marketing Officer | DEF 14A, 2026-03-04 |
| Percy C. (Tom) Tomlinson, Jr. | Board member (per proxy) bio: Lead Director | DEF 14A, 2026-03-04 |
| Amy C. Becker | Director | 10-K, 2026-02-25 |
| Gina D. Sprenger | Director | 10-K, 2026-02-25 |
| Jenele C. Grassle | Director | 10-K, 2026-02-25 |
| Keith T. Credendino | Director | 10-K, 2026-02-25 |
| Lawrence A. Barbetta | Director | 10-K, 2026-02-25 |
| Percy C. Tomlinson, Jr. | Director | 10-K, 2026-02-25 |
| Philip I. Smith | Director | 10-K, 2026-02-25 |
What Winmark Corp does
Winmark – the Resale Company® (Winmark Corporation, Winmark or the Company), is a nationally recognized franchisor focused on sustainability and small business formation. We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round®. At December 27, 2025, there were 1,378 franchises in operation in the United States and Canada and over 2,800 available territories. Our mission is to provide Resale for Everyone®.
Item 1. Business, 10-K for the year ending December 27, 2025
Shares and governance
| Shares outstanding | 3.6 million (as of October 12, 2026) | 10-Q, October 14, 2026 |
|---|---|---|
| Public float | $888M (as of June 28, 2025) | 10-K, February 25, 2026 |
| Reportable segments | 1 (period ending September 26, 2026) | 10-Q, October 14, 2026 |
| Latest proxy statement | Meeting March 4, 2026 (filed March 4, 2026) | DEF 14A, March 4, 2026 |
| Auditor | Grant Thornton LLP (Minneapolis, Minnesota) | Latest 10-K |
Insider trades
Open-market buys and sales by officers and directors, from Forms 4 and 5. One row per filing.
| Date | Insider | Trade | Shares | Value | Source |
|---|---|---|---|---|---|
| March 4, 2026 | Jenele C. Grassle Director | Sale | 3,900 | $1.9M | Form 4, March 5, 2026 |
| March 3, 2026 | Percy C. Tomlinson Jr Director | Sale | 1,660 | $764K | Form 4, March 3, 2026 |
| November 21, 2025 | Jenele C. Grassle Director | Sale | 2,400 | $1.0M | Form 4, November 21, 2025 |
| October 24, 2025 | Renae M. Gaudette CHIEF OPERATING OFFICER | Sale | 1,200 | $501K | Form 4, October 24, 2025 |
| September 17, 2025 | Lawrence A. Barbetta Director | Sale | 852 | $430K | Form 4, September 18, 2025 |
| August 27, 2025 | Brett D. Heffes CHAIR AND CEO | Sale | 7,412 | $3.4M | Form 4, August 28, 2025 |
| August 13, 2025 | Gina Decaro Sprenger Director | Buy | 250 | $103K | Form 4, August 13, 2025 |
Recent 8-K events
- 8-K filed 2026-10-14
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2026-07-15
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2026-05-06
- Item 5.02 Departure or appointment of directors or officers; compensation
- 8-K filed 2026-04-22
- Item 5.07 Submission of matters to a vote of security holders
- 8-K filed 2026-04-15
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2026-03-16
- Item 8.01 Other events
- 8-K filed 2026-02-18
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- 8-K filed 2026-01-28
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2025-10-15
- Item 2.02 Results of operations and financial condition (earnings release)
- Item 7.01 Regulation FD disclosure
- Item 8.01 Other events
- 8-K filed 2025-08-08
- Item 5.02 Departure or appointment of directors or officers; compensation
Frequently asked questions about Winmark Corp
- What does Winmark Corp do?
- Winmark Corp is classified by the SEC as Retail-Miscellaneous Retail (SIC 5900). It is based in Minneapolis, MN.
- What is Winmark Corp's revenue?
- $86.1M for the fiscal year ending December 27, 2025, from its 10-K filed February 25, 2026.
- Is Winmark Corp profitable?
- Winmark Corp reported net income of $41.7M for the fiscal year ending December 27, 2025.
- How many employees does Winmark Corp have?
- About 87 as of December 27, 2025, as stated in its annual report.
- Who is the CEO of Winmark Corp?
- Brett D. Heffes, CHAIR AND CEO, as named in a 4 filed June 1, 2026.
- Who is the CFO of Winmark Corp?
- Anthony D. Ishaug, CHIEF FINANCIAL OFFICER, as named in a 4 filed June 1, 2026.
- Where is Winmark Corp headquartered?
- Minneapolis, MN.
- What is Winmark Corp's stock ticker?
- WINA on Nasdaq.
- What industry is Winmark Corp in?
- Retail-Miscellaneous Retail, SIC code 5900.
- What is Winmark Corp's website?
- winmarkcorporation.com.
- When does Winmark Corp report earnings next?
- January 13, 2027. Source: estimate_8k_pattern.
- Is Winmark Corp a public company?
- Yes. Winmark Corp files with the SEC under CIK 0000908315 and trades as WINA.
- Who audits Winmark Corp?
- Grant Thornton LLP, Minneapolis, Minnesota, as named in its latest annual report (10-K).
- How many shares of Winmark Corp are outstanding?
- 3.6 million shares as of October 12, 2026, from its 10-Q filed October 14, 2026.
- What is Winmark Corp's public float?
- $888M as of June 28, 2025, as reported on the cover of its 10-K filed February 25, 2026.
- How many business segments does Winmark Corp report?
- 1 reportable segment for the period ending September 26, 2026, from its 10-Q filed October 14, 2026.
- When is Winmark Corp's annual shareholder meeting?
- March 4, 2026, per its proxy statement (DEF 14A) filed March 4, 2026.
- Have Winmark Corp insiders traded stock recently?
- Since August 13, 2025, officers and directors reported 6 open-market sales worth about $7.9M and 1 purchase worth about $103K on Forms 4 and 5. The most recent: Jenele C. Grassle (Director) sold 3,900 shares on March 4, 2026.